https://www.interactiondesign.me/contact daily 0.75 2023-09-04 https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586138877845-D9E1W6SSMQUG0IMFADUT/me.png Contact https://www.interactiondesign.me/about daily 0.75 2023-09-04 https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/6daed544-e3a8-4140-8b87-8b4b493d81d5/Screen+Shot+2023-09-04+at+4.18.00+PM.png About - UX Lead, Google September 2022 to present: At Google I lead UX for visual formats and human voices in Search. Our goal is to organize the world’s information and make it universally useful and accessible. I focus on balancing authoritative results with fresh, relatable, snackable perspectives. Connect with me to learn more. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1604071787046-WBQ9TSNVLPKEJJN2PCY7/etsyoFFICE.jpg About - Product Design Manager, Etsy October 2020 to September 2022: At Etsy I was a Product Design Manager across the UX Foundations Initiative which includes Design Systems and Accessibility. I provided strategy, leadership, coaching, and design feedback to the teams that build the visual-and-interactive system. Product teams at Etsy rely on this system to build beautiful, usable experiences in a repeatable way. On UX Foundations, we designed, tested, and distributed components, guidelines, and toolkits that enable designers and engineers to quickly-and-efficiently build products for millions of Etsy buyers and sellers around the world. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586128039782-0UH7RBKEAWN1QLJCZO87/ppg.jpg About - Design Team Lead, Forever May 2016 to July 2018: As Lead Designer of the Product Team, you could find me defining providing critical design feedback and direction, validating requirements, leading design sprint-planning on the e-commerce team, creating and pitching mock-ups to key stakeholders including the CEO, iterating on hi-fi designs, preparing prototypes, analyzing usability studies, peer reviewing and writing front-end code and much more! Forever is Pittsburgh based technology start up that is growing fast. The core product offering is full resolution online storage guaranteed for your lifetime plus 100 years. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586128123670-480TS828KHNTK78VZWP9/numo.jpg About - Lead UED, PNC Bank July 2018 to October 2020: numo is a subsidiary of PNC Bank, and identifies as part startup, part corporate innovation lab, and part tech incubator. At numo I am led the design team on indi. As the first designer on indi, I founded the indi brand and pattern library for our mobile application that is built in Flutter. I designed the logo, debit card, marketing website, design system library, and contributed to social and email marketing content. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586127873771-XM3V3U6QTJE3BBQ5O9XX/RLA.jpg About - UI/UX Developer, RedMorph July 2014 to May 2016: At RedMorph I was involved in the full product life-cycle, from defining requirements to pushing code to production to QA. My core focus, however, was designing intuitive interfaces under user-centered design principles. Projects include mobile and web VPN, a Chrome extension, marketing website, our user portal and more. RedMorph is a Pittsburgh based technology start up that offers the ultimate privacy solution so users can discover the freedom to browse the internet without fear. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586136173432-1B79MT3HB6ARZ0NVSBNV/dlcc.jpeg About - Graphics Specialist, Stetson January 2013 to July 2014: At Stetson I had the privilege to design conference signage for USAG gymnastics, GNC, Johnson & Johnson and many more. In addition to large scale print design, I aided in conference floor plans using CAD, and created 3D models and renderings of booths and lounge areas. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586136878382-2NZ18ZUAP9GR72J9ISTR/degrees.jpg About - Education B.A.SC. / A.S. / A.S. - August 2007 to June 2014 While pursuing my Associate of Applied Science in Game Programming at Brookdale Community College, I simultaneously obtained an Associate of Applied Science in Digital Media & 3D Animation. I then went on to receive my Bachelor’s in Game Art & Design at the Art Institute of Pittsburgh. https://www.interactiondesign.me/testimonials daily 0.75 2020-05-24 https://www.interactiondesign.me/work daily 1.0 2024-10-18 https://www.interactiondesign.me/work/4th-dimension monthly 0.5 2020-06-22 https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592801964628-37SVN3W41ICCQ3Z1F2WJ/Recording+%234.gif Work - 4thDimension https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592800282249-6SVLJ1YZD109KPAUUW37/3_inroute.png Work - 4thDimension In flight, a user can see the travel time remaining, connect with an agent for help, cancel the trip, and review flight conditions which are intended to help them feel safe. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592852218135-OHO3YIB31GYHN2KOMXD4/customTrip1.png Work - 4thDimension On this screen a user may tap to indicate specific parameters of the trip. The button to “Start trip“ is disabled until all fields are satisfied. Additionally, there is an empty state that automatically populates once date, location, and time have been entered. This space is used to inform the user of any details that might be pertinent in their decision to proceed. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592851450957-6TH1RB2W5V9MDOIWHJP7/Recording+%237.gif Work - 4thDimension https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592800217667-RA50G9403NRA7VJ52VL1/2_details.png Work - 4thDimension Once a user taps on a trip, they can view details like average climate, trip duration, reviews, photos and more. A user can favorite a trip to easily revisit in the future. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592852997344-RU2PZ637LYEYME6384V5/iPad+Pro+Portrait.png Work - 4thDimension https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592855026661-9IG9SDYAZXL4NWYYX154/Frame+8+%281%29.png Work - 4thDimension https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592800184306-8PAIQB4UAD6OI9XABMO1/ceramics-square-03_.jpg Work - 4thDimension A user may scroll horizontally on each of the highlighted sections. If a user scrolls down the page they will see a call out to create a custom trip, outlined below. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592852245688-ZP6X4QH9SB3JJJ86M22X/customTrip2.png Work - 4thDimension Help is easily accessible in the top right in case a user needs to contact support or read through FAQs. The “Start trip” CTA would be fixed at the bottom which is illustrated in my prototype. If a user hits back from here, they will be brought to the home screen. I imagine once a user hits start trip there would be a confirmation. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592853182240-8B32JSS3F0G6W5RCYSRQ/Frame+8.png Work - 4thDimension https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592849996610-JLSJYZIM83H0EQW2RSKD/Recording+%235.gif Work - 4thDimension - “The bad news is time flies. The good news is you’re the pilot.” – Michael Althsuler https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592846335909-RQET4W6A4AO6ZWT04KF5/Group+119+%281%29.png Work - 4thDimension https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592857148433-FJ71OSLDIJXDM2PJACIB/IPhone+X+-+Black+%281%29.png Work - 4thDimension https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592856181788-KWFN24LS0LDPC4MNLL38/Screen+Shot+2020-06-22+at+3.59.37+PM.png Work - 4thDimension https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592856718475-QZIL8KNB47FL714XH3DT/Frame+9+%281%29.png Work - 4thDimension https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592856199114-9254JF9DJRSASPY56V81/Screen+Shot+2020-06-22+at+3.59.49+PM.png Work - 4thDimension I built out a series of components in Figma to help move quickly and consistently. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592853675516-H0J1977BX9DPXNHKECS5/planning.jpg Work - 4thDimension https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1592800510788-9HWTPABAH1LVPGT447H3/4thCover.jpg Work - 4thDimension https://www.interactiondesign.me/work/indi-app-design monthly 0.5 2020-07-29 https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586399729058-4BKRDM6T05PMCQI6N08B/Google+Pixel+3+Mockup+Scene+%281%29.png Work - indi home screen https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595949325310-L3D876LK9J4N9SWCP3WB/image-asset.png Work - indi home screen I followed up with a collaborative exercise with the design team and our PM to brainstorm the potential opportunities on the home page, we discussed ways to inform and educate, engage, and activate our customers. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595951052023-EFAB2FD9NLIIBNICXNGT/Screen+Shot+2020-07-28+at+11.43.14+AM.png Work - indi home screen The pie graph yielded positive results where customers were very clear on what was available at a glance, and they truly understood the relationship and definition of okay to spend and tax savings. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595951157610-DUJT5C6YDPCPJRYSY6RX/Screen+Shot+2020-07-28+at+11.45.47+AM.png Work - indi home screen The final solution leaned into the patterns that came out of these sessions, we have a conditional banner at the top to help customers convert their finances to this account, once the user completes those tasks or chooses to remove that banner, account balance and recent activity become the first two items. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586400708278-QOEFP48C1RNVHEQN9BRA/Slice+2+%283%29.png Work - indi home screen https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595951255976-I374JR08EA3DFMMKXVGR/Screen+Shot+2020-07-28+at+11.47.07+AM.png Work - indi home screen https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595950496791-DE5CLIEZT9NW76YQ4363/research.jpg Work - indi home screen https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595950636233-G9JNU4A121YSFX9DGTOY/image-asset.png Work - indi home screen These cards included account balance, recent activity, tasks and tips, quick links to the help center and card management, relevant news, blog content, and more. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586401937684-C137ONXGCBY3JYINIH72/Slice+5.png Work - indi home screen https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595951334864-BK99HLEH70CQNQCG9LWW/Screen+Shot+2020-07-28+at+11.48.39+AM.png Work - indi home screen https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1587168077951-M3WY1BC5KBE16C09JWGT/Slice+6.png Work - indi home screen https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595950608917-DKUT0Y035UEE2BOKTTXH/Screen+Shot+2020-07-28+at+11.36.06+AM.png Work - indi home screen For our in person sessions we did a “card sorting” inspired exercise where customers built their own home page. We had different sections that served unique purposes and had them organize in priority order. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586400966032-96PMAEC1VXRYXDHJ33TN/Slice+3.png Work - indi home screen https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595949828692-FLRGR7U39YQMUWPJA3HY/Screen+Shot+2020-07-28+at+11.22.51+AM.png Work - indi home screen Expanding on the previous exercise, I did a series of mid-fi mock-ups to explore pros and cons of pie graphs, a dropdown approach, a carousel approach, and so on. At this point I was doing some guerrilla usability testing, this is a very fast low cost way to get feedback. I was connecting with team members talking through these samples with people who have freelanced and can directly relate to the issues this account structure aims to solve. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586401433278-ZH72B08KFIX6DU3WT7CQ/Slice+4.png Work - indi home screen https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595949525696-CR9K8CUQHKASNY0CH68D/image-asset.png Work - indi home screen As I started to piece together a path forward I wanted to be cognizant of the fact that the UI of this screen will be the face for indi in many areas of advertising and marketing. I knew this page may appear on: the marketing website, in the app store, in our onboarding, as part of blog graphics, in help article assets, advertisements, and social posts. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595950866638-CFEYWFLFY5TVH7NZRL2W/Screen+Shot+2020-07-28+at+11.40.13+AM.png Work - indi home screen What we ended up seeing over and over was the account balance, and account set up being the top two priorities, followed by recent account activity. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595949696656-X7PN9SJL15118CCYVZD5/Screen+Shot+2020-07-28+at+11.21.16+AM.png Work - indi home screen The main focus on this page is the customer’s account balance so I began to explore a variety of visualizations, adjusting layout, scale, labels, graph type and more. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595950202601-U0BTR1YKXFYIOETULDYB/Screen+Shot+2020-07-28+at+11.29.52+AM.png Work - indi home screen With a few versions and assumptions under way, I continued to test the designs across a variety of platforms. I ran unmoderated usability sessions on usertesting.com, this allowed me to create highlight reel which was useful when communicating user feedback to compliance. I worked with a Pittsburgh based Research and Strategy group to bring in candidates for a focus group session, and I conducted a survey on survey monkey. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1596041792279-7QHTW0QJ0INU1UEDDN49/Screen+Shot+2020-07-28+at+11.45.47+AM.png Work - indi home screen https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595950022280-YK3JK99FEBMNJ8BF2KSR/Screen+Shot+2020-07-28+at+11.26.42+AM.png Work - indi home screen Based on feedback from the first round of mid-fis I went back to the drawing board to create some more refined options to start user testing. When redesigning this round, there were a few themes I was going off of: Only seeing the “safe to spend” portion was stressful and made it feel like tax savings portion is inaccessible. Having tasks and tips styled as a list view was easy to glaze over, a more dynamic styling approach could help engagement. Seeing the account number helped reinforce that this is a single account with two notional balances. Seeing the full lists of onboarding tasks could be overwhelming so we may want to put that behind summary https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595949124247-9GKUKDE51P9060E4SR41/Screen+Shot+2020-07-28+at+11.11.24+AM.png Work - indi home screen The homepage is the most prominent real-estate in the app. In an effort to help truly activate customers, I knew we wanted to leverage the home page to light the way for users in terms of how to get started. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595949099442-NX9TTUMFPO7OEUI9BEZQ/Screen+Shot+2020-07-28+at+11.10.49+AM.png Work - indi home screen To kick things off, I met with our legal and compliance team to understand any constraints upfront. They come from PNC and are the domain experts. Based on prior conversations I know they wanted to be involved from the start. https://www.interactiondesign.me/work/video-support-forevercom monthly 0.5 2020-07-27 https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595705339342-PHTXB03Q6WN4XK8RSC1C/iMac+Pro+Front+View.png Work - Video for Forever https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595703473094-YID48Y4NRME41F4JBEEF/Screen+Shot+2020-07-25+at+2.57.30+PM.png Work - Video for Forever - Background FOREVER offers permanent cloud storage to help you collect, curate and celebrate your memories now and for generations. My role involved three main foci: Research: Explored and captured competitor uploading and streaming workflow on mobile and desktop. Product decisioning: Met with existing customers and business stakeholders to identify goals and constraints and deeply understand the problem we wanted to solve. Major contributions to payment plans and streaming options. Design execution: Captured UI touch points on both the product and marketing side to understand relevant real-estate. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595703555685-8SR455756MEPFD1IRULF/Screen+Shot+2020-07-25+at+2.58.45+PM.png Work - Video for Forever - Business Assumptions Out of a board meeting came a number of assumptions that I was given to run. The concept was we would transcode all video to SD, or standard definition on upload for free playback. If a user wanted HD, Full HD, or 4K they would need to pay for a premium streaming plan. We would transcode all video to SD upon upload for free. If a user wanted HD or above they would need to pay for a streaming plan. The plan would be tiered based on video quality. Can delete original and store only transcoded copy. Customers can choose playback quality on demand. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595702579519-88SFLP1OC3147SJLE9G6/Screen+Shot+2020-07-25+at+2.42.28+PM.png Work - Video for Forever I met with a variety of team members that could provide valuable insights including the vice president, the manager of media processing center who is an expert in media conversion, and our mobile team leads. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595710777761-8G1G561ZTC1GYCITYF1X/Screen+Shot+2020-07-25+at+3.51.48+PM.png Work - Video for Forever By having customers pay for a streaming plan I really felt as though we were pushing business complexity onto the user, this is extremely atypical so I was a big advocate for bundling the cost of transcoding into our storage pricing. Ultimately, our customers felt that storage was already too expensive. To bake in an extra cost on top of that could reduce storage sales. Additionally, through user research it was discovered that not everyone who stores video needs to stream it. They’d be happy to download the content and view it locally as needed. By making it a separate cost, it is an additional sales opportunity for our business and ambassadors. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595707257126-4QT437DZQ1S98I8UT4N5/image-asset.png Work - Video for Forever I looked into the devices our customers use and found 90% of android users were on a device that came out in 2015 or later. This means we can expect UHD to be the default camera resolution. If we proceeded with the initial business plan to play SD we could be losing quality and one main promise to customers is no compression. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595711487242-X3JROTU9K1TOEBWWSKOF/Screen+Shot+2020-07-25+at+5.11.08+PM.png Work - Video for Forever https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595707238698-CDWH68AXA7WZ38HUWQLB/image-asset.png Work - Video for Forever I think we should always be looking to the future to inform decisions today so I pulled up a device list of phones recording 4K. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595711373621-NC21BDA6CNC1XPOOM1EQ/Screen+Shot+2020-07-25+at+5.08.17+PM.png Work - Video for Forever https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595707670764-VUMAKEACNIETEWI48MNF/Screen+Shot+2020-07-25+at+4.05.49+PM.png Work - Video for Forever FOREVER has a very large umbrella of products from desktop software, to mobile apps, to web apps, to storefronts, so it was important to identify the places that would need adjusting. I did not necessarily execute on all of these independently but at least captured and delegated. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595707751589-1AUSEETI2DXDQ3LLJTQ5/image-asset.png Work - Video for Forever The outcome was a framework that worked for our users and has stuck, this is still the model in place today. I able to successfully contribute to the pricing model through research and created a UI that was easy to use despite complexities that went along with this work-set. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595797950959-4WXDSEZOY7F3VWVL3QR8/Screen+Shot+2020-07-26+at+5.11.56+PM.png Work - Video for Forever https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595708935651-HZGQPY9I69AT506KHRE3/Screen+Shot+2020-07-25+at+4.28.21+PM.png Work - Video for Forever https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595707690512-U07ILH56CMF39EEWP242/Screen+Shot+2020-07-25+at+4.06.00+PM.png Work - Video for Forever I started completing more mid-fi mock ups and piecing together prototypes based on internal feedback and customer input. Once I had some preliminary flows in place I continued testing. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595707811272-GSRWZLLMZT1828G309UO/Screen+Shot+2020-07-25+at+4.06.15+PM.png Work - Video for Forever Based on the user-research I conducted I realigned the team on the new direction for video. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595707715288-ZXQMDUMPOG8QUS1ARZBT/image-asset.png Work - Video for Forever https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595798021379-7DBLNFFBN4SV1E2W7ELQ/Screen+Shot+2020-07-26+at+5.12.11+PM.png Work - Video for Forever https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595711439866-H5KXX29XARRZ05925MI0/Screen+Shot+2020-07-25+at+5.10.24+PM.png Work - Video for Forever https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595711610496-BPRTA7T3TTB2WBH4WDHC/Screen+Shot+2020-07-25+at+5.12.38+PM.png Work - Video for Forever https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595711027465-74H5ABQABUFAHC49M95F/Screen+Shot+2020-07-25+at+5.03.05+PM.png Work - Video for Forever I had users run through a prototype and then complete a survey to start testing the design solution that was forming. I wanted to ensure the model was clear and complete. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595707637580-67OYGEDQANCCE1IQN7F1/Screen+Shot+2020-07-25+at+4.05.28+PM.png Work - Video for Forever I conducted onsite focus group session to understand customer needs. This was a way to get our direct sales group excited about the work we were doing and for the business to learn more about customer expectations. I invited our top brand ambassadors into the home office and completed exercises to understand what videos they store, what they plan to do once the videos are uploaded, if they would anticipate any costs, and much more. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595706806916-9270XKQSZD65Q4M7E7DL/Screen+Shot+2020-07-25+at+3.52.46+PM.png Work - Video for Forever I looked at our competitive landscape and worked to capture the entire workflows in detail to bring back to the team. I wanted to identify who offered streaming, what did it cost, and what was the streaming quality like. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595797379498-C2A0PAN3WZADUV9ND0DM/Screen+Shot+2020-07-26+at+5.02.20+PM.png Work - Video for Forever There were several research efforts associated with this process, sprinkled through various iterations. I conducted a series of unmoderated usability sessions using InVision. This targeted a panel of potential customers. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595797765588-8VBTAYVSM7ZU3H1MN59Q/Screen+Shot+2020-07-26+at+5.09.08+PM.png Work - Video for Forever Above is an overview of the final solution. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595706853896-V9UQYP43Y5BA0TQ61A74/Screen+Shot+2020-07-25+at+3.53.47+PM.png Work - Video for Forever It was useful to have other product flows on hand that way as I talked through some design suggestions with stakeholders I could easily pull up some samples to communicate the most common storage experiences. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595711350438-MFRBHCFW46T8MMLHDUO2/Screen+Shot+2020-07-25+at+5.08.34+PM.png Work - Video for Forever https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595707397420-G2VW2E8V98C2XW2T8YU5/Screen+Shot+2020-07-25+at+4.01.35+PM.png Work - Video for Forever https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595707400768-R219Z9I3NYYBCFTFYKK6/Screen+Shot+2020-07-25+at+4.01.26+PM.png Work - Video for Forever https://www.interactiondesign.me/work/disney-exploration monthly 0.5 2020-07-29 https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595991691835-8W48LYO2AXHOCBIVATGA/Frame+1+%282%29.png Work - Disney+ Exploration https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595995733495-M18D2VPZ9MLLC3R5E6NK/ezgif.com-video-to-gif.gif Work - Disney+ Exploration https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595992485855-UJ6TYZ58OHZUL6P1H61R/Frame+1+%283%29.png Work - Disney+ Exploration https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1595992639799-GU1OJFRGY5ZFZRHI6HMI/Frame+%281%29.jpg Work - Disney+ Exploration https://www.interactiondesign.me/work/video-components monthly 0.5 2022-05-10 https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/ebb86437-789e-46a2-8518-9540cb30cf74/Screen+Shot+2022-05-09+at+3.29.16+PM.png https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/fac6187c-ab6a-44bc-ae30-a5d4ed812e52/Screen+Shot+2022-05-09+at+3.46.11+PM.png Work - Video components - The problem. Etsy’s Design System did not support video and teams began implementing one off solutions. Our team identified the need for standardizing UI elements to provide teams with confidence, and ensure an on-brand and inclusive video experience. Without video components we are at risk of: ❌ Unique code which is difficult to maintain ❌ Inconsistent user experiences ❌ Not vetted through brand and accessibility ❌ Delayed time to launch and more… https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/dd99b159-1f39-483e-b6a9-e434885a4e55/Screen+Shot+2022-05-09+at+3.58.34+PM.png Work - Video components - Vision & strategy I completed a UX Trend Report on Video in Ecommerce. A Trend Report is a deep-dive of UX patterns, insights, and innovation into topics that impact our marketplace. Trend Reports empower us to design more intentionally, holistically, and mindfully as we approach new experiences. This report helped me to: ✅ Identify which metrics video can influence ✅ Understand how technology is evolving to support video ✅ Get product teams interested in experimenting with video https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/369f993d-f9ac-4089-a315-fcfcbe11aeda/Screen+Shot+2022-05-10+at+4.33.05+PM.png Work - Video components - Why Etsy? Etsy has a unique and creative inventory of products made with care by real people. Through video, we can highlight the craftsmanship that goes into each listing. Video will emphasize what differentiates Etsy from other e-commerce, marketplace, and social shopping platforms by connecting the dots between our one-of-a-kind products and the sellers that create it. By opening a portal to the talented people creating Etsy’s unique inventory, we can create inspiration. This fosters a more human and personal shopping experience fulfills our mission. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/3f879a50-de97-4611-8e60-8af7e57327e5/Screen+Shot+2022-05-10+at+4.29.37+PM.png Work - Video components - Design & implementation Bucketing use-cases of video into two main categories and identifying the building blocks helped me to map out the variants we needed to build into our design system. Process ✅ Capture the current state of video at Etsy ✅ Meet with product teams interested in video ✅ Identify core video components ✅ Map out the user flows and set up variants ✅ Pair with engineering on documentation ✅ Test into components https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/45af8623-5d0d-437c-9b99-5c0f732c0198/Screen+Shot+2022-05-10+at+4.08.39+PM.png Work - Video components - Why now? As humans we have a need to feel connected. While our lives remain remote in many ways, video has become a core means of engaging and bonding with people, services, and goods. It’s a prime time to evaluate the landscape and implement intentional support because the relationship between video and e-commerce is growing and evolving. As more social and extended reality platforms become shoppable, the way in which customers consume video is shifting. This advancement, along with others, is a signal that basic video integration is table stakes. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/9bf3b715-1be5-4a35-a0ac-44af239f4b35/Screen+Shot+2022-05-10+at+4.21.14+PM.png Work - Video components - Business impact Video encourages engagement Average visitor session duration increases by 340% on product pages featuring videos Video supports purchase decisioning 52% of shoppers say that watching product videos makes them more confident about their purchases. Video is expected 67% of consumers look for a product video at least once when considering an online purchase. Many consumers prefer video 4x as many consumers would rather watch a product video than read a product description. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/bdfc3a28-f2dc-447e-8178-645fab674e63/Screen+Shot+2022-05-12+at+3.20.20+PM.jpg Work - Video components - Make it stand out I was thinking through the building blocks for creation, considering production and optimization needs. This includes how a video is filmed and edited, where it is shared, who can view it, if they can comment or like, how the author can analyze the success of that content, and more. Keeping these building blocks in mind helps us to foster a healthier relationship with video. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/56c709a8-448e-45e5-b70f-398d34834238/Screen+Shot+2022-05-12+at+3.20.43+PM.jpg Work - Video components - Make it stand out When designing for video I defined two main pillars—creation and viewing. A viewing experience should provide users with context and control. Setting up the right context and control means ensuring videos have meaningful titles, that we’re showing the length, offering closed captions, obeying global and native settings, and injecting video in a moment that isn’t unexpected. https://www.interactiondesign.me/work/indi-branding monthly 0.5 2020-06-08 https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1591583786240-ZD2IKNEFSI2RDTRR10X9/Screen+Shot+2020-06-07+at+9.39.12+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1591583810920-5XWR2AU4XWTZLF568HU0/Screen+Shot+2020-06-07+at+9.40.33+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586225736715-Q60OPXL131MW35ZFJH6P/Screen+Shot+2020-04-06+at+10.14.51+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1591583708609-FKB6OYNDPDN14164OZ4D/Screen+Shot+2020-06-07+at+9.36.04+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1591583846110-J2Q4YSJ6JXLDEEV7YDCH/Screen+Shot+2020-06-07+at+9.41.56+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1591583763822-AAO3AKZJ7O6CG9EOOOMC/Screen+Shot+2020-06-07+at+9.38.00+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1591584726048-1D4RMSGW3E9QLB6R744F/cards2.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586223692933-8IFR25TJ9E2CTQ5G7DUY/Screen+Shot+2020-04-06+at+9.40.26+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586378623220-Z3KNJM10Q1XN17U6MH5C/indi_mock_up.jpg Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1591584309582-SF38VM4740H79RDX1HVL/Screen+Shot+2020-06-07+at+9.45.39+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586225896160-SN3QIOEJA9K9U0YM9QF1/Screen+Shot+2020-04-06+at+10.17.13+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1591584277618-0YGNQUYQOG2ME6YNHZPG/Screen+Shot+2020-06-07+at+9.43.59+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586226200109-IG9PSK4HFYJ5B3HKXUS3/Screen+Shot+2020-04-06+at+10.22.55+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586229001892-LI9I8EFLSIK6I6NVSYWD/Google+Pixel+3+Mockup+Scene.png Work - indi debit card design In addition to designing the physical card, I managed the mobile wallet assets, card carrier, and activation sticker. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586228254807-35AI06YN31UY5UH0F846/cardoptions.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586146217484-6YHD4DNCNR3Z24EGWSUI/frontAndBackWhiteBackground.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586227140105-QYKSIAK8RNAQ43NSGOKA/Screen+Shot+2020-04-06+at+10.34.30+PM.png Work - indi debit card design Visa allows you to print their logo in white, navy, or black. This did not meet the design standards I had in mind so I applied for a waiver. I was granted permission to print their logo in a silver mirrored ink. This both muted the Visa logo so it did not compete with our brand, but elevated the look and feel of the card. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586223541157-GJ002R31GBM16FBGCCX3/Screen+Shot+2020-04-06+at+9.38.30+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586233555916-7LK5DWQFN03IYP0N82CI/all_participants.png Work - indi debit card design Evaluating the qualities of our brand. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1591583675685-BCXQD8E287C025ZKJ7WN/Screen+Shot+2020-06-07+at+9.36.28+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586227414095-FQW2KCVJ032WF68O36CA/Screen+Shot+2020-04-06+at+10.35.23+PM.png Work - indi debit card design As pictured above, I added a post laminate varnish on the indi logo to create a glare that catches the eye when the light hits the card. Additionally, this finish adds a touch of texture to the card. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586231421933-JZ0K21PUBL9DGE6OE3VB/IMG_1040.JPG Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/5f7dc2dc-1622-48bc-943b-b502e698788c/indi-card-payment-reader-desktop-retina.jpg Work - indi debit card design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586224030266-6X26MW8YFL53S0RBQZPB/Screen+Shot+2020-04-06+at+9.45.23+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586229336922-XBOG13WDLR8T1D9U86VG/iPhone+X+Side+View.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586225141802-MGSLPG7BBWCNV4P8TZD5/indicard.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586224850277-GL3X77VYM7EYF2P0BO01/Mask+Group.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586230599834-BNDDL2NA7H1ZYLXMF3MA/Group+1.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586223666711-OOPGSDP6T6ZQQ7UXWHZK/Screen+Shot+2020-04-06+at+9.40.16+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1591584126904-19PQJ9F5YPPGSBWJFYKV/Screen+Shot+2020-06-07+at+10.40.09+PM.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586229647847-0GRPEKTMHLUOUSRNIL8Y/iPhone+X+Side+View+%281%29.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586229987704-5Q8D7WW6NWFEFHWBCOAT/colors.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586223435881-C06L7XV6ZM1IQDZMZY9R/Slice+1+%285%29.png Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/78247369-afe7-4c6f-88dc-fcc8354157e6/indiforjobblers.jpeg Work - indi debit card design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586233461301-1ACWDBO87F70HFNFIME1/appStore.jpg Work - indi debit card design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586229953758-IWK9ZPARLFI54MU3FSQD/annotatedCard.jpg Work - indi debit card design https://www.interactiondesign.me/work/restaurant-reviews monthly 0.5 2020-06-22 https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586143140496-19ETBKKDPANZTLAK0QOX/pizzaTaglio.gif Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586143591806-B7HC7H10D0X7AYI4JK8U/noodlehouse.gif Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586139635266-YULATAUXXEX45YEVJS0S/sticks.jpg Work - Restaurant reviews Who and what are we solving for? I started by identifying whose problem we are trying to solve, what those problems are, and what our solution should accomplish. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586142620058-50CE9KH1IUXJW0C4EXBV/Screen+Shot+2020-04-05+at+11.09.35+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144517027-XK2VCR5SE8SQPH6BXDQD/Screen+Shot+2020-04-05+at+11.40.57+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144563628-K8L9Q6WRSB2YD718S5GH/image-asset.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586142849613-NIJGYJN789848OJO2J6D/Group+245.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586140116943-632D91HXEMWY7KM472HH/Group+241.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586142596234-3OSITO8OZT8UC0EXAPRH/Screen+Shot+2020-04-05+at+11.09.23+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144692150-AM1TF0GAIKWI1QUGN5J3/Screen+Shot+2020-04-05+at+11.43.12+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144641250-8QEPED4UZTIHKXPVNHEI/Screen+Shot+2020-04-05+at+11.43.44+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586141967135-V9PH161W48Z9XMP31G10/Group+243.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586140477460-CTYLQ9W7VH77E44UQ9D3/yelp.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144476431-JLNMJ6SBVLEOPV038M4T/ziosk.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586140932427-LQ06RRE257SH1V8XV0E9/nowait.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586143005050-6PR9SWMHA85S0TWMACC4/Group+248.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144363190-RYHGIEJL20GYLH3D2EQ9/Screen+Shot+2020-04-05+at+11.36.42+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144337004-8SAUUR6TADZ0W6VCIGVD/Screen+Shot+2020-04-05+at+11.36.00+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144749712-N0PRR4XQXEWRN3L0LQCW/Screen+Shot+2020-04-05+at+11.45.30+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144672784-XJSGS38I9VFHSLOKDN1L/Screen+Shot+2020-04-05+at+11.43.27+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144655587-ETUFW6O573RPG3OJNDOD/Screen+Shot+2020-04-05+at+11.43.33+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144384494-BP1R2J5VVIRLRNW3DSMG/Screen+Shot+2020-04-05+at+11.36.24+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586141359340-XDW2214UCDQ8VUYRHHZR/Screen+Shot+2020-04-05+at+10.48.04+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586142684245-4WY14N6W8FNFU8OKT6UJ/Screen+Shot+2020-04-05+at+11.10.57+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586140296979-0HFEIX0OASCLWFYOAZBU/services.jpg Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144490116-ND1GTWF2A29L3NTHMXPD/noWait+%281%29.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586141627959-KJGJRLN2FB86NOCBEYFE/image-asset.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586141691520-OTPFKR36LMV9UKWEULST/Screen+Shot+2020-04-05+at+10.52.43+PM.png Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144040732-W3RXFDEZ2C4GL17XAAN7/chrome6.jpg Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144041122-S6M5RY8AF6IDK57ZIZDL/chrome5.jpg Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144040786-Q71SUPXYUIM7QAG8K90M/chrome4.jpg Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144040935-YC2PZHWICOKPXATCYY2I/chrome3+%281%29.jpg Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144040839-BFF6MJN5B2QXOGNISA3F/chrome2.jpg Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144041262-UXXZLPE6O0AUW0TSP3L1/chrome1.jpg Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144050688-CZOX3EZARHAFMNJDUDE8/chrome_00_business6.jpg Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144050648-XJZIMZ22LVZN2ESJ3DTZ/chrome_00_business5.jpg Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144050774-Z146YMCNONKS9Q19E68C/chrome_00_business4.jpg Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144058346-ZGPVTGKBMU6TNCGE7LO0/resume.jpg Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144057874-GE51A7RCYDZMYBYTQH7B/chrome_00_business3.jpg Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144058189-7K9HB5HE8LUAYQA6D42X/chrome_00_business2.jpg Work - Restaurant reviews https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586144057857-ABMCBUG85HIAJA8WJHDQ/chrome_00_business1.jpg Work - Restaurant reviews https://www.interactiondesign.me/work/valet-pgh monthly 0.5 2020-04-05 https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586113606641-XGZU8MFJCZEJ1ERA1M1W/request.gif Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586117007484-I7YI8DIKQ98L4ZBCING1/mockups1.png Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586116861734-IN9GB07G2F2GCVZQ9S9D/thinking.jpg Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586116731553-0PLZS99HBIVVMJKZ8ZCQ/this.jpg Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586117022269-8V6SVK0GDI8Z8B462MB2/mockups2.png Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586115178565-4JEQAIZ48PU17TXTKAF0/conceptsheet.jpg Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586117619997-3K90DA6RFX9Z5950X4IF/Group+239.png Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586115269416-OKH2U7DRU89OAVYXMALT/1.png Work - Valet PGH Welcome to ValetPGH When a customer opens the app they are greeted with bright colors and energetic shapes. I imagine the elements in the background could have subtle movement. The tagline reinforces the problem this app is solving for and the next steps should be extremely clear. Assuming here Pittsburgh Cultural Trust logo and partnership information is available in the navigation drawer. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586116088236-XHFW1D6H5MZRNY6P9OT0/x1.png Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586117162246-1T5PQC3VLKFRDCLE6CL8/theme1.png Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586115271326-D7SKNYO8K3D6H1C5F7YA/2.png Work - Valet PGH Where are you going? This design takes the assumption this service must be pre-arranged. This can persuade drivers to complete their portion of the experience prior to starting their route. No texting and driving, please. If the user enters a location that is not supported, the messaging should educate the user on the constraints and alternatives. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586116082444-BJAPXJ7KV3V620TFP6Y3/x2.png Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586117162313-X4RP8H5OARQTNMYKME7T/theme2.png Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586117237450-TSAZAK4R3DK0L5IY20EE/sheet.jpg Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586115271405-UGEM732OJ2BOF4KWUGSJ/3.png Work - Valet PGH Making a personal connection from the driver to the valet can help establish a sense of accountability. This is important because it will help the operation run more smoothly. We can use messaging to our advantage to imply a meaningful and mutual respect and sense of urgency and courtesy. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586117162290-CVHEFH53F26SSVUV23PW/theme3.png Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586115269192-PC30KGI8DFK9IP5H30LH/4.png Work - Valet PGH If the app is not in the foreground, a user should receive a notification that their car is arriving. It is important to give the user real-time information so they are aware of their vehicle status at all times. This will both provide comfort to the user that they have a grasp on the state of something valuable to them and allow the transition from valet to customer be a transparent experience. If for any reason connection is lost, there should be a sound to indicate that the status if offline so the user can use their judgement to watch for their valet. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586117162152-0EM8QZ4QL6Z89CVX60TB/theme4.png Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586117162340-3NCQS7XU9GISCXRU2SBG/theme5.png Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586117162607-R0GQZVA1D2LAPX7CA5WU/theme6.png Work - Valet PGH https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586117162910-YS0CDGVVLI4L4O24T1Q6/theme7.jpg Work - Valet PGH https://www.interactiondesign.me/work/indi-logo-design monthly 0.5 2020-08-03 https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586382676952-56UJMFKZW623PCJMM91W/Screen+Shot+2020-04-08+at+5.48.14+PM.png Work - indi logo design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586387011888-PH30EZPCRWIUD05KXYY4/indiAd.jpg Work - indi logo design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586277654892-DCY0654JAXCDFDZ7BMWE/Screen+Shot+2020-04-07+at+12.40.15+PM.png Work - indi logo design - I began the process by reflecting on the pain points our product is solving for. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586277887423-UJOCHZ74Z47N6DT37LFB/Group+251.png Work - indi logo design - I studied the segmentation and personas we would be targeting. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586277150643-087MO5EGBLBMNTWLOJJA/Screen+Shot+2020-04-07+at+12.31.34+PM.png Work - indi logo design - Firmed up supporting technologies to vet cobranding needs. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586277367680-VCQXLFQOFMMSOF8DB567/Aro%252BHa_0010.jpg Work - indi logo design - Evaluated market metrics to get a pulse on our user’s lifestyle. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586279269674-5IYAMEJH3BTM9PYWG4NM/image-asset.jpeg Work - indi logo design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586277499302-BD7RYXYF1XY0ST5TX96G/Screen+Shot+2020-04-07+at+12.37.04+PM.png Work - indi logo design - Looked at where our product may sit among the bigger picture. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586279686803-UOA58O8ZNCBMN337QGAR/Group+249.png Work - indi logo design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586278223657-R7CCM42KCU5SWZBKN7B6/Screen+Shot+2020-04-07+at+12.49.26+PM.png Work - indi logo design - Considered the balance of our brand as a bank versus marketplace. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1589161070418-G14GDJGYP63D6TCP4DM8/logo.png Work - indi logo design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1588988956657-M5PTSSMCDMSEVQVTVRS4/IMG_5889.jpg Work - indi logo design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586281569084-NU2NPDHRF6742GN03Q71/Screen+Shot+2020-04-07+at+1.37.32+PM.png Work - indi logo design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586278772048-UGO0S3FXE9Q44N9L54NH/logo+concepts.png Work - indi logo design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586281530035-A8MDRGPFNBUQ4V4UGJ3T/Screen+Shot+2020-04-07+at+1.38.23+PM.png Work - indi logo design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586281504196-0V83CTDQULGDS7M5UJZD/Screen+Shot+2020-04-07+at+1.38.52+PM.png Work - indi logo design https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586280083767-O4V65F2SKDCQ2LIQJ52R/Screen+Shot+2020-04-07+at+1.20.20+PM.png Work - indi logo design - Narrowing down the concepts: Socialized options internally for feedback with both designers and non-designers Conducted surveys in survey monkey, looking at each option against competitors and then a survey comparing each logo to one another Determined top logo pick and fine-tuned application of color, text-kerning, scale of pictorial mark to word mark https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586295307912-X5U4KBO48JVUVPDIMC6N/appStore.jpg Work - 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indi brand guide https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586216851749-F5M1MMBPU0G9PD4GOJ02/27.png Work - indi brand guide https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586216855022-4JUFQ2AQJ9WTCV4Q186K/28_b.png Work - indi brand guide https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586216852948-6Z9OTEX7MOJORT9COC3T/28.png Work - indi brand guide https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586216853232-COIBGEKWJCZE0X8H56GC/29.png Work - indi brand guide https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586216857274-BRA4MP7WKC7BFF0NDNOD/30-1.png Work - indi brand guide https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586216855399-HC8VNIFUTAZ8OHZ4XQDI/30.png Work - indi brand guide https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586216853301-9KJZNFHK0UP961EF41CE/31.png Work - indi brand guide https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586216853815-9GNMV0WG1S7K2OO8E5AR/32.png Work - indi brand guide https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586216854973-LFZ5K2CI1L52D6V3E878/33.png Work - indi brand guide https://www.interactiondesign.me/work/robotwits-website monthly 0.5 2020-08-03 https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586392260532-LBI11B0YBYUFY2YY3R2F/Free+Mockup+Scene.jpg Work - RobotWits website - Client overview. For this project I redesigned and implemented a new website for RobotWits. To set the stage, here is a bit about the company. RobotWits is led by a CMU professor in Robotics and has a highly talented team of roboticists and programmers. RobotWits designs solutions for self-driving vehicles. Their state-of-the-art technologies provide a diverse set of autonomous decision making tasks, including route planning, high-speed motion planning on highways, planning under uncertainty, and predicting the intentions of dynamic elements on the road. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586392790007-1BAJ3EYIRYYNKG2UVL98/Macbook+black+%282%29.png Work - RobotWits website - My role. I was hired to redesign RobotWits website. I completed the design and implementation of the site. I had explored the use of a CMS but ultimately decided to use a bootstrap template to afford more flexibility and customization. You can view the current website here. Below is an outline of my process. https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586392854321-SMPZXLYYG3401EBARSD0/Macbook+black+%281%29.png Work - RobotWits website - Project outcome. A new website that achieves the following goals: Visual refresh to reinforce brand Richer interactions and clearer CTAs Updated team and career section to attract talent Built in contact form Scaleable design for easy edits New education page https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586026831182-1M7IHHVSU4Q0292LBS7E/iconfinder_Survey_rating_rate-14_3786107+%281%29.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586054740899-IINMQH5K79TB7TA5TSQK/Group+235.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586107434856-HX8TDUCVU9CSEA6EVEHE/Group+238.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586027076733-BCTNXPQEDCBYITD8K2AZ/iconfinder_Streamline-26_185046.png Work - RobotWits website Research and Pland https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586026977572-ABCWALXOA948X6MFSMYZ/iconfinder_Survey_rating_rate-16_3786109.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586106413847-IEPLHG5AFT90AXIDQJHO/Group+236.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586054791879-D8R8J4YSZFH0R2C4FHOJ/Group+233+%281%29.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586110691207-220K4O1WQYDYONINRI3O/Screen+Shot+2018-09-11+at+11.14.44+PM.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586110700190-WLTELM9MHY5WTBUQBJKB/Screen+Shot+2018-09-11+at+11.29.23+PM.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586110739647-O9VA561493FYSWXCR6E8/Screen+Shot+2018-11-12+at+5.25.50+PM.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586110778790-OAD4J84HZS3KWK7A9TLX/Screen+Shot+2019-07-20+at+7.48.22+PM.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586110856556-H1PJ5YOM4E1N0F7H64VN/Screen+Shot+2019-05-12+at+9.17.54+PM.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586110977107-GPJHD9XH6ZXMDGQ2C4XW/Screen+Shot+2018-11-23+at+10.26.09+PM.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586110996420-935CSR3FRS95X21CVP3X/Screen+Shot+2018-11-14+at+9.57.07+PM.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586111754457-SIMW9QTWHKMS47ZGXO08/Screen+Shot+2020-04-05+at+2.33.23+PM.png Work - RobotWits website https://images.squarespace-cdn.com/content/v1/5e8532ff0812a43cf42588fb/1586111754390-2AUWJ2TOVYQKAHIBYJOB/Screen+Shot+2020-04-05+at+2.33.34+PM.png Work - RobotWits website